I joined the AI enablement initiative at Enable, equipping Sales and Marketing teams with modern AI workflows to enhance efficiency, consistency, and go-to-market velocity. By leveraging tools such as ChatGPT (for persona-based messaging and content ideation), Claude AI (for AI-powered customer research and data enrichment), Embrace AI (for internal company knowledge-sharing), and Crayon AI (for automating competitive analysis), I built a scalable system that transformed how our teams operated.

These initiatives drove measurable impact: reducing content creation time, accelerating campaign launches, and improving sales outreach personalization across our key buyer personas. The result was a cross-functional alignment between Product Marketing, Sales, and Enablement teams, where AI became a trusted co-pilot for both creativity and execution.