At Enable, I led the creation of an interactive in-app platform tour designed to accelerate user onboarding and improve product adoption across key buyer personas. The tour delivered guided, role-based walkthroughs of Enable’s rebate management workflows, showcasing real customer use cases and value moments directly within the product experience.

Within the first 30 days of launch, the tour generated 10+ demo requests and contributed to over $100K in sourced pipeline in the first quarter. Beyond driving measurable GTM impact, it also became a core enablement asset for Sales and Customer Success; transforming how we showcase product value across live demos, marketing campaigns, and customer onboarding.